Project Information
Client:
BM West Midlands
Category:
Web Design
Web Development
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BM West Midlands - Driven by Passion
Project Overview
As a new startup, BM West Midlands needed a website that established trust and professionalism while highlighting its specialist expertise in BMW and MINI vehicles. The aim was to create a digital presence that feels modern, approachable, and reliable — reassuring customers that their cars are cared for by experienced technicians. This project focused on presenting a new business built on genuine skill, transparency, and personalised service rather than a one-size-fits-all approach.
Key Features
The homepage opens with a clear, welcoming message and strong visuals that instantly convey BM West Midlands’ values of quality, trust, and expertise. Services are clearly outlined, covering everything from routine maintenance to complex diagnostics and performance upgrades, helping customers understand exactly what’s on offer. A simple step-by-step guide walks visitors through the process from enquiry to booking, ensuring transparency and ease. Confidence is reinforced through customer testimonials, details of technical experience, and approachable calls to action that encourage drivers to get in touch.
Moodboard & Inspiration
The design direction blends professionalism with approachability. A refined colour palette incorporates the BMW tri-colours alongside subtle accents, creating a confident and energetic look. Modern typography and authentic workshop imagery work together to build a brand identity that feels genuine, trustworthy, and distinctly BM West Midlands.
Design Process
The project began with wireframes to define the structure of key pages, prioritising clarity and user flow. Through several iterations, the balance of imagery, text, and white space was refined to create a site that feels inviting yet easy to navigate. Designed with mobile users in mind, the site adapts seamlessly across devices while maintaining a consistent, clear, and professional experience.
