Project Information
Client:
Exercise to Optimise
Category:
Web Design
Web Development
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Exercise to Optimise - Your Path to Recovery and Performance
Project Overview
Exercise to Optimise needed its first digital presence to reflect its professional sports therapy services. The aim was to design a clean, modern website that highlights treatments clearly while inspiring confidence in recovery and performance. The project transformed the brand from offline-only to a trusted online destination.
Key Features
The site opens with a bold hero banner stating “Your Path to Recovery and Performance”, setting a confident tone. Services such as sports massage, injury assessment, and cupping are presented with clear descriptions and strong visuals. A structured pricing grid, simple booking calls-to-action, and a three-step recovery process guide visitors seamlessly from information to action.
Moodboard & Inspiration
The look balances energy with professionalism. Client provided branding which shaped the palette , vibrant green accents for vitality, paired with crisp neutrals for clarity. Clean sans-serif typography and sports focused imagery give the site a modern, trustworthy feel, consistent with the brand’s social media identity.
Design Process
Wireframes and early layouts focused on clarity and hierarchy, with services and booking at the forefront. Iterations refined imagery, spacing, and the hero section for maximum impact. Built mobile first, the design ensures an intuitive, responsive user experience across all devices.
Visual Identity
Brand colours and typography were applied consistently to create cohesion with existing channels. Bold sans-serif headings convey strength, while clean body text ensures readability. Green accents highlight calls-to-action, with neutral tones and dynamic imagery reinforcing the balance of energy, trust, and professionalism.
