Project Information
Client:
Lustra Hair Salon
Category:
Web Design
Web Development
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Lustra – Where Hair Meets Artistry
Project Overview
Lustra Hair Salon needed a digital identity that matched its reputation for luxury and transformation. The goal was to move beyond the standard salon website format and instead design an immersive, modern platform that reflects the artistry of its stylists, the confidence it inspires in clients, and the premium experience it delivers. This project was about creating a website that doesn’t just inform, but elevates the brand into a lifestyle destination.
Key Features
The Lustra website was crafted to reflect the salon’s refined, modern identity while keeping the focus on elegance and storytelling. Key features include a striking hero section that sets a luxury tone, interactive service highlights that showcase treatments as premium experiences, and a curated transformation gallery integrated with social media for fresh, authentic content. Stylist spotlights add personality and depth to the brand, while customer testimonials and loyalty initiatives build trust and long-term connection. The result is a website that feels less like a service list and more like an invitation into the Lustra experience.
Moodboard & Inspiration
The visual identity draws on a luxury palette of deep plum, champagne gold, ivory, and charcoal black to create a sophisticated and timeless feel. Typography balances elegant serif headings with clean sans-serif body text, while subtle textures and layered imagery add depth and richness. The design was inspired by high-end fashion, editorial photography, and contemporary lifestyle aesthetics.
Design Process
The project began with wireframes and layout sketches exploring non-conventional structures and asymmetrical grids. We iterated on placement, spacing, and imagery until the site felt both modern and premium. The design process focused on balancing bold visuals with intuitive navigation, ensuring a seamless user experience while keeping the look luxurious and distinctive.
Visual Identity
The visual identity was carefully crafted to reflect Lustra’s brand personality and premium positioning. Elegant serif headings using Playfair Display convey authority and sophistication, while Montserrat body text ensures modern readability and clarity. The colour palette combines deep plum, champagne gold, and ivory to create a luxurious and timeless feel, with charcoal black and soft blush used as subtle accents for balance and depth. Every typographic and colour choice was designed to communicate elegance, cohesion, and the distinctive character of Lustra Hair Salon.
