Project Information
Client:
Pupp Paths
Category:
Web Design
Web Development
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Pupp Paths - For Paws that Love to Explore
Project Overview
Pupp Paths needed a website that would reflect its philosophy of creating walks designed around each dog’s personality, energy and wellbeing. The aim was to build a digital presence that feels warm, approachable and professional, reassuring owners that their pets would receive genuine care and attention. This project was about presenting a service that is personal and trustworthy, rather than a one size fits all approach.
Key Features
The homepage opens with a welcoming statement and engaging imagery that immediately communicates the brand’s values. Services are clearly explained, from gentle strolls to more active routes, helping owners find the right option for their dog. A simple step by step guide outlines the journey from enquiry through to booking, making the process transparent and easy. Trust is reinforced with testimonials, clear information about experience, and friendly calls to action that invite owners to get in touch.
Moodboard & Inspiration
The design direction blends warmth with professionalism. Natural tones create a calm and welcoming feel, complemented by brighter accents that add energy and character. Clean typography is paired with authentic photography of dogs to create a brand identity that feels genuine, modern and reliable.
Design Process
The project began with wireframes exploring the structure of key pages, focusing on clarity and flow. Iterations refined the balance between imagery, text and space to ensure the site feels inviting but also easy to navigate. Built with mobile users in mind, the design adapts seamlessly across devices while maintaining consistency and clarity.
Visual Identity
The visual identity draws on a soft, reassuring palette supported by brighter accents that highlight important actions such as booking. Typography was chosen for its readability and friendly tone, giving the site a modern yet approachable character. Every element was designed to communicate trust, warmth and the care that Pupp Paths brings to every walk.
